Keyword: There’s a good chance that if you logged online to do anything today, at some point you clicked an empty box. You thought of what you wanted to do, and you rattled off a few characters on your keyboard. With a click and a tap, you were presented with millions of possibilities — but you probably just picked something from the first page.

Within seconds, you’re able to retrieve the exact information you want from over 60 trillion pages of information. How is Google able to find what you want with just a few words? How is any search engine capable of unearthing the specific information we’re looking for when we search?


The most important feature that Google relies on when discovering this information is keywords. When we search, we put our thoughts, concerns, and questions into words or phrases. Those phrases are called keywords, and when we use them, Google offers us web pages that rank well for them.

If you’re running a business and want to make the most of your online presence, it can help to understand how keywords work. Keyword research and optimization can be a vital part of any business’s internet marketing strategy when they rely on search engines to deliver potential clients or customers to their website.

To help you get started, this post will provide you with an overview of the basics of keywords.

What are keywords?


 Keywords are the phrases contained on a web page that search engines use to identify what that page is about. When your content is written with keywords in mind, you’re telling Google that your page has what their searchers want. You’re also letting visitors know that your content is what they’re looking for.

Another way to think of keywords is that they are a foundation for your content. In other words, they can often be the topics that your content speaks to, and they’re useful for more than just search engines. Real people visiting your site will look for these words when landing on your page to determine if your content is relevant to their interests.


There are just about an infinite number of keywords, but the term is generally used in reference to important phrases that websites want to rank highly for in order to be more easily found in search engines. “Keyword” is often used interchangeably with “search query”, but the word really represents an ideal query that real-life search queries broadly match. When enough search queries create an identifiable pattern, you have a keyword.

So when someone uses Google to look up “newsjacking tips” and finds our post about newsjacking, that’s because we rank highly for the keyword the searcher used. The presence of relevant keywords on that webpage is one of many factors that Google looks to when ranking it for queries relating to newsjacking.


As you can see, the keywords that businesses rank to reflect the content of their web pages. But equally important is that they also reflect searchers’ interests and intentions.


Why keywords matter


Focusing on keywords when optimizing your on-page SEO is important because it brings qualified traffic, or searchers who are interested in your business, to your website through search engines. Since keywords are valuable for both search engines and people, it’s important to identify the words that people will actually use when searching for your topic, whether that’s the subject of a blog post or your business’s homepage.

Since most small businesses offer a specific service in a specific area, their keywords tend to focus on their products or services and their service location. If I were an electrician from Boise, I would want my business to show up when people type “electricians in Boise, ID” on Google. Including words related to that keyword throughout my site would be a smart move for optimizing the site’s rankings for search queries like that.

While it would seem obvious that businesses should start with their products and services when focusing on keywords, it’s also particularly helpful to consider your target audience’s concerns, questions, and interests — especially when blogging.

Think about it like this: if you’re running a plumbing business and you know that people are searching “how do I fix a leaky faucet” when they have a problem, wouldn’t it be awesome if they found a post on your blog addressing that exact issue? In this way, knowing the keywords that your target audience is using can improve your content strategy (and bring you more customers with leaky faucets!)


Types of keywords


People may use similar terms to search for a topic with widely different intentions, so it’s important to understand the types of keywords people use when searching for your products or services. Grasping the different types of keywords will help you hone in on the audience that you want when identifying the keywords that are most valuable to you.

For example, when someone searches for “bird feeding” on Google, they’re likely more interested in information on bird feeders than buying bird feeders. Blogs about birds would find the ranking for this informational keyword extremely valuable. But if that person were to look up “bird feeders for sale”, they’ll be much more likely to come across sales pages offering bird feeders.


This is what we call a commercial keyword, and every website selling bird feeders are going to be competing for it. For more information on the types of keywords, visit Oleg Schegolev’s post about the topic on SEMrush.


When your business website doesn’t rank well for valuable commercial keywords, it isn’t likely to bring in new customers. Keyword research and an understanding of these types of keywords can help you understand where your business can improve your searchability where it matters, whether through on-page optimization or purchasing ads from Google Adwords.



Broad and long-tail keywords


In addition to being “informational” or “commercial”, keywords can also either be “broad” or “long-tail.”


As HubSpot puts it, broad keywords tend to be more general and have a much larger number of searchers. This also makes them more competitive to rank for. Meanwhile, long-tail keywords are much more specific and receive much lower search volume.


While long-tail keywords receive far less search traffic than broad keywords, they’re also much less competitive, meaning that businesses that target them have a better shot of ranking highly. You’ll be targeting fewer people, but you’ll be more likely to be found by that smaller audience.


And that isn’t the only reason that long-tail keywords are more valuable for businesses hoping to rank.


If someone is searching for “shoes”, would they be more or less likely to be interested in buying a new pair of shoes than someone searching for “Nike red running shoes”? More likely than not, the “shoes” searcher is interested in browsing for different kinds of shoes. Perhaps they’re looking for an informational page about how shoes are made, or what kinds of shoes exist.


It’s hard to tell. And that’s kind of the problem with broad keywords — the intent of searchers can be just as broad. Meanwhile, the “Nike red running shoes” searcher is probably clicking an “Add to Cart” button on some sales website right now. Long-tail keywords are more likely to produce leads from your traffic, making this the way to go when it comes to focusing on keywords.


Sure, you’re reaching fewer people, but what matters is that this audience will be far more likely to be interested in your business.




With these tips in mind, you can see how keywords are one of the best signs of what a website is about in addition to what searchers are interested in. This is what makes keyword research such an integral part of any business’s internet marketing strategy.


Now that you’ve got a brief overview of what keywords are all about, what are your thoughts? Have any questions or comments about keywords and how they work? Did I leave out any resources that you’d like included? Leave a comment on

Must Have Accessories For The HTC Evo Shift 4G


Been looking for some of the best accessories you can get for your HTC Shift? Well if you have been, then you’re in luck. We’re going to save you a lot of time searching for the accessories you need. We’ll point out some of the best kind of accessories you can possibly purchase for your HTC phone. Take a charger for example. That way l will teach you how to charge your Shift without any, you’ll have no problem is doing so in the future. So, keep reading to learn more about the accessories that can make your life easier and take your HTC Shift further.

Cases have two primary functions. First and foremost, they protect your phone from scratches and minor damage. Some cases are even designed to protect the phone from major impacts. The second thing cases do is give your phone some personality and make it look better.

If protecting your phone is the most important thing, then you’ll want to invest in a good quality HTC Evo Shift 4G case. One of the most popular styles for those who use the phone at their job is a leather case. The leather is a strong, tough, padded material, so it can also cushion the phone from impact if it’s dropped or bumped. Another advantage of having leather is that it looks great. If you’re in need of more protection, there are cases made from more industrial strength material. For those who need a case for purposes other than work, you’re in luck too. Many hard cases have color choices far beyond those of other materials. Of course, there are special cases too. For those of you who like to listen to your music while you exercise, there armband cases that are weather resistant. There is even a waterproof case available for swimmers, boaters, and water enthusiasts.


Charging modern smartphones have come to be one of the major hassles. As phones started to become thinner each year, so has the batteries. However, it’s not always convenient or possible to find a place to recharge your phone when you’re out and about. When that happens, it’s nice to have one of the HTC Evo Shift 4G chargers with you. Many chargers are available for the Shift Evo. Some use AA batteries. Some can be charged through a standard car outlet. Yet still, there are even solar-powered chargers that can use the sun to recharge your phone if you’re environmentally conscious.

You might want to also purchase a screen protector. If you don’t know, a screen protector is a clear, thin sheet that fits over the screen to prevent it from being scratched. No adhesives and no glue is used at all. It simply uses charged ions which act similar to the behavior of magnets. However, you need to take care to remove the film from both sides of the screen protector. Many people have seen it’s there and mess it up on their first attempt. Screen protectors come in packs of three or more, so you’ll have a few replacements when one gets too worn out. These protectors aren’t that expensive and will keep your new phone looking great for years to come.

So, there you go. You now have a much better idea about the cases and chargers that can go with your HTC Shift. We have also thought you the way of keeping your screen in top shape. With these HTC Evo Shift 4G accessories, your phone will last longer and continue to look like it just came out of the box.

Commercial Van Insurance For Every Business Owners

Van Insurance

If the use your vehicle for business purposes other than a social and domestic pleasure then commercial van insurance is an essential purchase for your venture. If you’re looking for protective measures against fire, theft, accidents and other natural disasters for your business and vehicles then commercial van insurance is what you need to keep your mind at rest always.

Cutting down on all expenses to an absolute minimum is an ideal strategy for making your business profitable and successful; this is also in addition to shopping around for a more competitive van insurance policy for your vehicles. Buying the least expensive insurance would save you loads of money initially. However, your business could still lose out significantly if the appropriate policy is not chosen, so be meticulous when analyzing your van insurance requirements before settling for a particular cover.

Van Insurance

The kinds of insurance policies that you can secure are often dependant on a number of criteria, factors like the amount you wish to be covered by, the make and model of your van, or perhaps vans that you own and the term of the cover.

Most insurance firms provide insurance cover for different organizations that range from big organizations, private firms, and even sole proprietors. And the caliber of cover they provide also ranges from one organization to the other. The three or more primary kinds of covers an one may obtain for your van consist of wholly comprehensive, third party fire and theft and third party commercial.

The most expensive and most cumbersome type of insurance is the fully comprehensive cover because it tends to cover any type of incidents and accidents that could occur. Such a policy protects against uncertainties like the liability for accidental deaths and or injuries to any individual in the van and also protects against damages to properties of a third party.

Fully comprehensive insurance plan additionally includes virtually any destruction that occurs to your van in the circumstance of accident, fire, theft, burglary or perhaps vandalism and may even offer an alternative van whilst the original is repaired. If you’re likely to leave your work tools, equipment and other content in your van whilst obtaining your comprehensive policy, you can be rest assured that they will be covered against any losses or theft.

On the other hand, third party fire and theft policy cover would protect against any liability caused by any third party that includes vandalism, fire, theft, any accidents and of course burglary of your van. In third party fire and theft policies, if your van is damaged by a third party who is not insured then the policy would cease to cover you and your van during a claim.

The last and final insurance cover is the third party commercial cover. Often the least expensive out of the entire three policies and also very basic or simple cover, it protects your van against damages caused to a third party only. It’s so unfortunate to note that your business van cannot be covered by this policy due to it’s shortcomings compared to more extensive policies like comprehensive and third party fire and theft cover. However, you’re involved in a collision, you would have to pay the repair cost of the third party motorists.

If you have an aged van or do not feel that your van is not worth very much then you can take out a third party commercial van insurance coverage to satisfy your legal responsibility of getting your van covered.

No matter how much you use your van, you can also customize it with additional add-ons on offer by business van insurance firms. Add-ons like the ability to drive other vans, being able to drive in other countries whilst being covered, being protected up to your legal expenses all come very handy in the course of your business operations.

Most businesses can go a long way on their savings strategies by reducing their expenses significantly. In particular small businesses. Getting the right cheap van insurance or commercial van insurance would be perfect for that purpose.

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Commercial Insurance To Suit You Best


Insurances in a business are really important, for it can be really hard to run a business without one. Insurances are a promise of reimbursement in the case of loss; paid to people or companies so concerned about hazards that they have made prepayments to an insurance company. It is, against future loss, a businessman’s protection. However, even in the UK, it can be hard to find the best commercial insurance. But by looking more carefully, you are sure to pick the best commercial insurance UK to suit you.

To a businessman, a commercial business insurance is really important. Without it, your business may find itself in serious trouble if something bad happens, like an accident. However, if something happens but you have an insurance, they will pay for it thus you will not suffer much from it. there are lots of commercial business insurances that are important to a business


Commercial insurance companies offer different kinds of insurances for your business. However, not all of these insurances will be suited for your business. For example, a commercial auto insurance is worthless if your business does not use an automotive for deliveries or such. But still, there are lots of commercial insurance brokers that will make you buy lots of insurances, mostly that you do not need, especially if you are inexperienced in dealing with insurance brokers. You should be always extra careful when dealing with some brokers and deciding on a commercial insurance plan, for you may lose money than protect your business from future loss.

It is important for you to get quoted. Being quoted means getting a statement that indicates what would be the likely cost of the insurance plan that you are getting. It can be really easy now to get a commercial insurance quote. Back then, being quoted can take hours and hours. Now, you can get quoted by answering a questionnaire on the internet that is provided by the insurance company. Still, you can get quoted the old method if you want to. As said earlier, it is really important to get a commercial insurance quote.

It is really important for a business to get a commercial business insurance. When your business is in deep trouble, it can be your lifesaver. If you do not have the plans to have an insurance plan, never attempt to make a business. It feels like crossing on a tightrope without a net if you make a business without insurance. Be extra sure to pick the right commercial insurance UK for your business.

Get Useful Tips About Stock Option Trading


Stock option trading is not an advisable endeavor if you are new to the whole stock market game. If you dig into it unprepared, chances are, you may lose a lot of money as fast as you can make it. But doing your prep and starting out from the very basics can help neaten you to be able to play in this complicated game. After all, this is a powerful investment tool if you plan to rest long in the stock market byplay.

What Are Stock Options?

First and foremost, it is of import that you do not confuse an option with an literal livestock. A stock option is actually a contract that gives the rights to either bargain or sells the securities or goods of a certain stock at a fixed price and within a specified sentence. When you trade options, you are essentially just trading your privileges for certificates or even certain ware called for, but not the neckcloth itself.


These stock options are actually very significant in the market because they supply advanced investors with additional changes that could pave the way to better returns in doing stage business within the stock market. Investors usually make use of these rights to duck from price declines, to give insurance for the terms of a future purchase, or even to help them chew over future stock prices.

There are two kinds of options call options and put options. Call options basically give emptors the privilege to buy underlying stocks, while put options allow the emptor to sell the underlying stocks.

How Do You Exercise Options?

If you already own an option, you can exercise purchasing or selling its stock any time on or before its exhalation date. This would allow you to trade the stock at a laid damage regardless of what the current market price is for that particular stock.

And thus, you can have the privilege of buying or selling inventories in cases wherein you fear that terms might get too high or too low for you. In this way, you have a certain level of insurance on the investments that you make. A lot of investors only make trades without any design of possessing the underlying security measures.

How Do You Trade Options?

In trading options, also take note that the pricing may be highly rarified. But it will fundamentally depend on two major cistrons the pricing of the underlying stocks and the amount of time resting within the contract bridge.

The price for primary stocks that accompany the options directly touches the terms of the choice. If the demand for the stocks is high, the price for the choices will also go up and vice versa.

The quantity of time left within the contract for an option also decides the price. As time buys the farm, the Leontyne Price for the option may go down as it may become less desirable.

Take note that in the trading options game, investors use various trading strategies, which may all be very bad and complicated. And so, to become really successful in your attempts to profit from choice trading, make sure that you at least familiarise yourself with the different strategies and confabulate experts who can give you good and reliable education.

Stock options trading can be a very strong investment tool for anyone who does stage business in the stock market. However, keep in intellect that for someone who is not as familiar with the different strategies and if you are new to the stock exchange, this may be a very speculative attempt to take on. And so, farthest circumspection for novices is extremely proposed.

Find Out important info about the best company to buy stock in and 5 stocks to buy right now.

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Manage Social Media for Lawyers? Read This Must

Maybe you’re managing social media profiles as, or on behalf of, a law firm. There’s a chance you’re reading this just because you’re following what we produce here at WTC (if so, thank you.) It may be that you’re just curious about the way social media profiles are run in the field of law.

If you’ve had any kind of exposure to how lawyers manage their social media presence, you don’t need me to tell you that the results can be, well, objectionable.


Social Media For Lawyer


Misunderstanding and mishandling social media can make a law firm look clueless at best, and it can result in real professional damage at worst. Attorneys are under more scrutiny from the public and their peers than perhaps any other professional. They walk a perilous tightrope balancing the discretion and tact that’s expected of them as professionals in the world of social media, where personality and provocation are valued above all else.


It can almost make a lawyer want to shut out social media entirely. But becoming a social media hermit isn’t going to help either.


In fact, lawyers can also benefit from all of the relationship-building and authority-making goodness that a solid social strategy can yield. If you’re interested in learning how to make this happen, here are four best practices on social media for lawyers.

  1. Avoid excessive self-promotion.


WTC has always touted the benefits of bragging because the proof is an essential component of any business’s online marketing strategy. Awards, certifications, media mentions, and testimonials are excellent forms of proof that law firms would be smart to leverage on their websites and promotional materials.

But social media isn’t a place to shout about how great you are all the time or a place where you should just post press release after press release. You’re not going to find any followers who think that their Twitter or Facebook feeds are the perfect place for your ads.

As Sam Glover with the Lawyerist puts it: “You can’t tweet something like ‘If you have been injured, call the personal injury powerhouse!’’ Sam uses the excellent example of Gil Hoy Law’s Twitter page to show what NOT to do, as pictured below.

If your social process is to only talk about yourself, then you aren’t likely to get anything out of social media. Unless you’re paying for advertising, social media isn’t a tool for just advertising your business. To get anything from your social efforts, you need to authentically engage with others. Participate in the conversation around you; don’t interrupt your followers’ feeds with irrelevant self-promotion.


If you really want to be on the minds of potential clients and influencers in your industry, make a name for yourself by doing some of the following:

  • Find influencers discussing what matters to your industry and then get involved in those discussions.
  • Talk about law trends and developments and encourage responses — especially if you’re running a blog (or a “blawg” as some lawyers prefer to spell it.)
  • Network with organizations you’re involved with to get your name out there to new audiences.
  • Connect with causes and charities that matter to you and share what you’re passionate about. Social media sharing is one of the most powerful ways to help the causes that matter to you.


These are just a few ways to gain recognition online, and they’re infinitely more effective than talking about yourself. For more advice on different social platforms, check out this article from the American Bar Association.


  1. Create and stick to a social media policy.

Every business online needs a social media policy, and law firms are certainly no exception. As the ABA cautions, “[I]t is important for law firms to remember that threats to the firm’s reputation come from within as frequently (or more frequently) as they do from the outside.”


Translation: Law firms usually have only themselves to blame for their social media catastrophes– not trolls, the media, or that rival firm across the street.


As a result of this risk, most lawyers on social media are hardly “social.” They limit what they say and whom they interact with, resulting in poor messaging and endless self-promotion. It’s an impulse every marketer experiences to take complete control their brand.


When it comes to social media, many lawyers heavily moderate comments on their profiles and blog, and occasionally disallow commenting altogether. As Jayne Navarre acknowledges on her blog, “[L]aw firms rarely foster (or even allow in some cases) a two-way conversation via their social media properties.”

Instead of shutting out your audience, implement a social media policy that speaks to your firm’s culture, objectives, and mission statement. A well-thought-out policy can help you establish your social strategy. It’ll even help filter out inappropriate material before it creates controversy. This is an especially important feature for lawyers’ social media marketing efforts due to the sensitive nature of legal work and client relations.

Anyone who engages in social media on behalf of your firm needs to be educated on best practices on different platforms, how to appropriately use social media tools and stylistic guidelines that project the identity your firm needs. Learn more about creating a social media policy that speaks to all of this with this guide on SocialMediaToday.


  1. Know the difference between a personal and professional profile.


Many professionals choose to have a social media account for their personal use and a separate one for professional networking. This is one way to avoid social media blunders because it keeps personal opinions a safe distance from your firm.


But if you’re not one for juggling different profiles, it can be convenient to run hybrid social media accounts or social media profiles that are used for both personal and professional purposes. It makes managing your social presence simpler and letting “the real you” show can humanize your business in ways that might be difficult to pull off in a business profile.


It’s a particularly attractive route for smaller law firms, who have fewer resources to handle social media marketing. Still, lawyers who choose to create hybrid social media accounts should realize that these profiles are still subject to the same rules, guidelines, and professional scrutiny that any other business profiles have. Since you’ll be mixing your personal and professional roles, this means having to walk a thin line.



And some thoughts aren’t really acceptable anywhere when you’re a lawyer (unless you’re an actor portraying one.)


Whether you’re going to pursue a hybrid profile really depends on your personal attitude on social media and how it meshes with the image you’re attempting to craft for your firm.


Elizabeth Harper takes you through the decision-making process in her post on Sprout Social, Do You Need a Separate Business Social Account? Using different social platforms for different purposes is one method. Since people are more likely to share cookie recipes on Pinterest and network with professionals on LinkedIn, you might want to limit your Pinterest profile to personal use and keep your LinkedIn posts strictly professional.


Regardless of your chosen platform, always remember to adjust your privacy settings so that potential clients and colleagues aren’t privy to all of your personal affairs. This is vital given that oversharing work-related information can be disastrous in the field of law, which leads to…



  1. Establish legal boundaries.


Lawyers need to recognize the legal and professional risk they put themselves at when they don’t understand (or fail to abide by) laws surrounding their use of social media.


Consider this scenario: A lawyer logs into LinkedIn and decides to look up a few jurors’ social media pages. Since the American Bar Association allows lawyers to research jurors as long as their information is public and readily available, this is okay — provided that this lawyer doesn’t make contact.


However, there’s a catch.

The NYC Bar believes that even automated communications like this can be problematic, and similar notifications such as this can toe the line between legal research and inappropriate conduct. As Catherine Foti puts it, “[T]he internet blurs the line between properly investigating jurors and improperly communicating with them.”


But it isn’t just the lawyer’s own profile that they must be concerned about when it comes to obeying the law.


Here’s another tricky situation: An attorney reviews a client’s Facebook page and finds a photograph that looks less than flattering for their case, maybe one in which their client is brandishing a hunting rifle. If your client is suspected of gun violence, pictures like these can be ammo for the prosecution. Naturally, the attorney advises said client to remove that photograph.


As a result, this attorney and their client might face obstruction charges. Even consulting clients on their use of social media on what might seem like mundane issues can have dire consequences. As a lawyer, it’s not only a perk to be aware of how social media should be used.  — It’s a professional necessity.


Online Education – 5 Ideas To Learn Fast and efficient

Online Education


Learning atmosphere in online education can be totally different compared to the traditional method of learning within the class.

If you wish to be considered an effective online student. You have to discover the fast and efficient online learning abilities. Here are very helpful guidelines to help you learn fast and efficient in the online learning atmosphere.

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